It's all about recognition.
Because when you're looking for a new card game for your holiday and you're standing in front of a wall full of games, you often reach, almost unconsciously, for what you recognize.
That insight was the starting point for our new social campaign for 999 Games. We brought the artwork to life in a setting that feels instantly familiar: the campsite. A place that immediately calls to mind holidays, relaxation, and good company.
To make that sense of recognition even stronger, we subtly adapted the campsite to different audiences. A family on holiday, students at a festival, friends on a road trip. Different situations, the same feeling.
Because the more recognizable something feels, the longer it sticks.
CLIENT
PRODUCTION COMPANY
PRODUCTION
DIRECTOR OF PHOTOGRAPHY
EDIT
GRADING
999 Games
Studio Sven Jansen
Dwayne Henn
Timo Smits
Aron van Blooijs
Timo Smits
