Hi all, my name is Sven Jansen. Director. Started my journey as an editor and look where I'm now. What I love to direct: toy related projects, beauty and comedy. Also over the years I developed an expertise for Virtual Production.
What defines me as a director? For me the story always comes first. And with my background as an editor, I know what we need to shoot to tell the story in the most optimal way.
The viewer must feel a clear connection with the characters. And if I talk about the story it's not just about the narrative, but also about a more subtitle underneath meaning that subconsciously helps to achieve the desired effect. To determine what the story should be, we should ask ourselves: What is it that we want to say? What should the video achieve?
People who have worked with me some time know I live by one saying. 'What do I want to see?' instead of "What do I want to make?'. I always try to step into the shoes of the target audience and look towards our project and ask myself some questions: 'What do I want to see?' 'What do I need to hear or see to be convinced?' 'How is my curiosity aroused?'
As a director, I always consider a production as a collaboration. Not only within the execution team, but especially between us as agency/production company and director. My task is to tell your story, listen to your wishes, and share my vision on how we can elevate the commercial to a higher level. Additionally, I want to create an open atmosphere where everyone feels comfortable sharing ideas and collaborating to create the best possible end result.
I am always looking for new ways to tell stories and am constantly curious about new ideas.
Did I got you more curious about my vision and way of working?
Check below my showreel
Updated may 2024